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  • iElectrify: Is Your Anti-Spam Protection Killing Your Conversion Rate?

    Posted by Pavel Bains on 
    Wednesday, July 28, 2010

    Website owners go to great lengths to test and improve conversion rates. You tweak headlines, test ad placement, switch out photos and work hard to make the ordering process as seamless as possible. But one of the worst culprits of a low conversion rate might not be any of those factors at all. It may be your anti-spam form protection -- also known as a CAPTCHA.

    ...

    In an ongoing attempt to try and thwart the spam bots, email harvesters and junk registrations, NuCAPTCHA has developed a unique way to help stop anti-CAPTCHA software dead in its tracks.

    Because the video can easily be read by humans and not by machines or software, it's a fast and easy way for people to "prove that they're human" without squinting or straining their eyes or dealing with impossible to decipher codes.

    Read More:
    http://ielectrify.com/convert/antispam-captcha/


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