Video advertising has shown to provide better brand recall, higher click through rates, and a better ROI for marketers. Its use is so effective, that I now expect every sales oriented site to have a video to showcase their product or service. At NuCaptcha we specialize in running video ads, but there are other ways you can use video as an advertising tool for your business:

Demos: As mentioned above, you can show what your product or service is, how it works, and even instructions on how to use it.

Testimonials: Show potential customers a more personal reference by having your current customers deliver their testimonials in video.

Training: Simply record yourself going through the installation process and upload it. Google has shown that you don’t always have to wow people; sometimes they just want to get straight to it.

Company Message:  Your potential customers, partners, or investors want to hear things right from the CEO. Show what you and your company is all about.

Case Studies: Instead of using a written document, you can record your case studies in video.

As you can see, there is more than one way to use video advertising. Be creative and have fun. You will see the results.