At the South by Southwest Interactive conference today, Twitter CEO Evan Williams announced a new feature that will make it even easier for Twitter users to broadcast their tweets across the Web.

The new platform, called @anywhere, integrates Twitter with other sites, so that users can send tweets and follow others directly from those sites.

"The big thing that @anywhere does is reduce friction," said Williams.

He also said that the company, which generates about 50 million tweets a day, expects the new platform to result in more followers for partner sites, which, at launch, included Amazon, Yahoo, The Huffington Post and 10 other sites. If a Twitter user is reading a column, for example, he said @anywhere would allow her to see the columnist's handle, click to follow it and then tweet about the column, all without going to Twitter.com.

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http://blogs.abcnews.com/aheadofthecurve/2010/03/twitter-twitter-anywhere-ceo-announces-new-feature.html