According to research from online video ad network Brightroll, the effectiveness of online video advertising is making advertisers shift their media spend.

Not surprisingly, targeting capabilities and reach are what advertisers see as the biggest value of online video. We have just scratched the surface of what video advertising can offer. As the industry improves its targeting and data collection capabilities, it will offer value that will blow away TV. Right now all of TV viewing habits and research is based on Nielsen ratings and sample sizes. Online video advertising will give actual data based on specific user tastes.

Personally I like going to a site and seeing an ad that fits my profile. My wife can visit the same site and see completely different ads. Online is the only place that this can happen. As a result, online video advertising will engage people more.