Both NuCaptcha and VideoEgg believe engagement is what truly drives brand metrics. Last December, leading research company, comScore, did a case study with VideoEgg to measure how effective VideoEgg’s AdFrames engagement product was.

Two key takeaways from this study are:

- On average, unaided and aided brand recall was 2x higher than a standard ad banner
- Those who engaged with AdFrames were 6x more likely to mention the advertiser

For VideoEgg, they also found that 10.5% of users engaged with the ad. This is significantly higher than the 1-2% most ads get. With NuCaptcha Engage, the user must engage with the ad unit in order to move forward. For advertisers, there is a high probability the user will remember the ad. For publishers, there is a higher ad rate you can earn.

Therefore when planning out your online advertising mix, video engagement should be a big focal point.